Software Combined Acquires Online Reputation Management Company Removify
Sydney, Australia – 06 May 2025: Software Combined Group today announced the acquisition of leading online reputation management company, Removify.
The acquisition is Software Combined’s 10th since the software aggregator was established in 2020 and it reflects the company’s strategic approach to support its growth and portfolio diversity.
By joining the Software Combined group, Removify will be set up for further growth and will be able to take advantage of Software Combined’s industry leading support and strategic advice.
Based in Melbourne, with operations in the US and Europe, Removify helps manage companies’ online reputation, using custom-developed Online Reputation Management (ORM) software. The company has been growing strongly in recent years by solving challenges for its clients amid a global surge in negative, misleading and false content online.
Removify provides reputation management including illegitimate review removal. The company also provides a service to collect positive reviews through automated feedback requests. Its systems draw partly on Artificial Intelligence (AI) and has successfully delivered reputational improvement outcomes for thousands of companies globally on commonly accessed, global online platforms.
Quote from Evert den Hollander CEO of Software Combined; “Software Combined grows software companies and supports them on their mission while maintaining their unique culture. We see significant opportunities for Removify to accelerate their growth and cementing their global leadership position. Removify is a global leader in solving a very real and worsening problem for many companies and we look forward to driving further success together.”
The acquisition of Removify comes less than three months after Software Combined acquired home energy rating company, Hero Software. Previous acquisitions include companies in diverse industries such as database disaster recovery, retail pricing solutions, and mining industry business solutions. These organisations continue to benefit from Software Combined’s extensive experience in consolidated support, strategic direction and guidance, market extension and other consolidated services to accelerate growth.
Quote from Andrew Whitford, CEO and founder of Removify; “The internet can be an unfair place, capable of destroying brands of every size practically overnight. With the emergence of AI and other automated systems to spread false and misleading content on countless websites, we are seeing significant demand for Removify’s unique and innovative approach to online reputation management and content removal. By joining forces with Software Combined, we are very confident our customers will see even more innovation and continue to benefit from working with Removify’s team of experts. We are looking forward to accelerating our growth and success as part of the Software Combined family.”
About Software Combined Group
Software Combined is a leading, Sydney based software aggregator, on a mission to help exceptional software businesses maximise their full growth potential and secure continuity of what founders have built. Established in 2020, the company has expanded strongly, offering to be the ‘Forever Home’ and providing customer first outcomes with the benefits of support, resources and strategic counsel for its acquired companies.
About Removify
Removify is a reputation management company helping businesses take control of their online presence by removing harmful online content and generating authentic positive feedback. Powered by proprietary technology that harnesses AI models within its unique online platform, Removify enables brands to protect and enhance their reputation across a wide range of review sites and digital channels.
For more information: please contact Stefan Jansen, Director, at info@softwarecombined.com.au.